Client

Weber Associates

Agency

Weber Associates, 2020

Project

Social Media,
Blog Posts

Roles

WRITERS: Brandon Muschlitz, Anna Weber, Erin Reinhard
DESIGNERS: Brandon Muschlitz, Erin Reinhard
SOCIAL MEDIA MANAGERS: Brandon Muschlitz, Erin Reinhard

Project
Background

Plagued by lackluster social media and an outdated blog, Weber Associates felt the time was right to revamp its digital assets. Our goal: to align Weber’s digital presence with the company’s three areas of focus.

Teaming up with two coworkers, I focused on sales and executive presentations, information design, and communications audit.

Sales and Executive
Presentations

Information
Design

Communications
Audit

Blog Posts

Over the course of five weeks, we each wrote two blog posts per week with a focus on our target product areas. I uploaded and formatted our team’s posts to the Weber blog.

Four Effective Frameworks for Presentations

A framework is the organizing force for a presentation. It establishes an overarching vision for what the presentation is trying ...

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Critical Devices and Their Importance in Presentations

Critical devices are used within frameworks to present information in a fresh perspective. They are sometimes referred to as “micro-frameworks” ...

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Finding the Right Public Speaking Style for Your Presentation

Presentations are vitally important to communicating information to customers, employees, and stakeholders. Contrary to popular belief, there is no one ...

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Key Differentiators Between Executive and Sales Presentations

At Weber Associates, we work with our clients to develop a variety of presentations to fit their needs. Two of ...

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Trends in Marketing to Generation Z

Individuals classified as Generation Z were born after 1996 which means the oldest ones have begun graduating from college. As ...

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How to Use Print Media Effectively in a World of Digital Advertising

Industry analysts projected the end of print marketing with the rise of social media and digital marketing. While there have ...

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Tailoring Your Product Messaging to Your Target Personas

Current estimates say that the average U.S. consumer is exposed to over 5,000 ads per day1, and this number is ...

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Tips for Conducting a Successful Competitive Market Analysis

Competitive market analyses give you perspective on the current business landscape. They help you identify and capitalize on your competitor’s ...

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Using Design Thinking to Improve Your Client’s Marketing Collateral

When tackling a new client project, it’s easy to recycle the same ideas you’ve used for previous projects. And when ...

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How to Effectively Communicate Data and Metrics

When presenting to clients, you want your ideas not only heard, but believed and embraced. The single best way to ...

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Social Media

I designed assets for Facebook, LinkedIn, and Instagram to go with the blog posts. I focused on incorporating motion graphics, images, and infographics to grab readers’ attention.

Facebook

Facebook

Instagram