Brandon Muschlitz
Rebranded Marketing Collateral,
Rebranded Presentations
DESIGN LEAD: Brandon Muschlitz
ACCOUNT MANAGER: Nicole Sampson
SENIOR DESIGNER: Rick Jenkins
DESIGNER: Abby Crock
COPYWRITERS: Anna Weber, Rosalyn Ransaw
When Sprint and T-Mobile merged in April 2020, they asked Weber Associates to help with the rebrand. The challenge was to integrate Sprint’s existing product line into the new T-Mobile Business brand with a fresh look.
Weber Associates began by developing all-new content for T-Mobile’s flyers and presentations, which included:
1. Rewriting copy
2. Retouching existing imagery
3. Redeveloping diagrams and graphics
As design lead for the project, I developed sample slides with retouched imagery and new graphics. Then, I created the first set of flyers and presentations for client approval before the team applied the rebrand to all their flyers and presentations.
Weber Associates completed a total of 13 presentations and 10 flyers for T-Mobile Business. I designed eight presentations and nine flyers, assisting in a review and edit of the rest.
Below is a sample of the before-and-after rebrand. On the left, you can see Sprint’s original branding for their cloud-based security flyer and sample slides from the same presentation. On the right, you can see Weber Associates’ rebrand for T-Mobile.
