Brandon Muschlitz
presentation Design
Microsite
Email Campaign
DESIGNER: Brandon Muschlitz
MARKETING ASSOCIATE: Alyson Zimmerman
MANAGER: Lynn Flaherty
Beginning in 2021, J O Hambro Capital Management made a strategic marketing push for the JOHCM Emerging Marketings Small-Mid Cap Strategy to raise additional funds. To kick off the campaign, the marketing team refreshed and reimagined the core story of the fund and the team's investment philosophy.
With input from the investment team, I redesigned their quarterly presentation deck in a new format to highlight and clarify the innovations in their process.
Visually, we wanted to differentiate the strategy from our other products while still holding true to the JOHCM brand. After careful consideration, we opted to use the tertiary teal color as the main focus with warm gray used as a neutral secondary color.
We also weighed various visual treatments and ultimately decided to focus on transit and industrial freight imagery as a nod to the many commodities and products emerging markets produce. Aerial photography was selected to align all assets in this campaign under a similar theme.
The updated story and investment philosophy were distilled into a simple three-page microsite, that featured supporting statistics and infographics. This microsite was developed as a sales tool for our account representatives to reference during in-person meetings with financial advisors.
I was responsible for creating all visual elements and coordinating with our web developer vendor to ensure the accuracy of the final product.
One main driver of users to the microsite was a complimentary email marketing campaign. Along with the US marketing team, I developed a series of emails featuring key statistics and high-level information to engage financial advisors who were looking to increase their exposure to emerging markets.
These emails were sent to a cohort of nearly 15,000 financial advisors over the course of 6 weeks. Individuals who expressed interest during the email campaign were engaged by members of the sales team with additional information.
