Project
Background

I founded Sipping Levitea in 2018 as an experiment in branding and entrepreneurship. The mission was to provide high-quality loose-leaf tea, packaged in canisters with fun, snarky phrases.

Sipping Levitea stayed in business for two years. Over that time, I developed a logo and brand guidelines, photography and canister design, visual direction, and an e-commerce website.

Process

First, I conducted a competitive market analysis to understand the landscape for tea companies. I found a gap in the market for companies offering a premium product with trendy, personable branding.

That allowed me to put together a mood board with a stylish color scheme and fresh photo direction.

Result

Using the mood board as a starting point, I created a simple logo and refined the color scheme. Then I selected typography and iconography that aligned with the fun brand personality. With all the pieces in place, I created labels for the tea canisters and photographed them alongside flowers, teapots, and spoons. The last step was developing an e-commerce site on Shopify to market the final products to customers.